Prioritizing User Needs for Talent Retention
DuPont, a global chemical giant with over two centuries of operation, has a corporate culture deeply rooted in prioritizing talent, a value mirrored by DuPont Taiwan. Consequently, the paramount consideration during the new space planning was the needs of the end-users (employees). For DuPont, office furniture is not merely aesthetic décor but a crucial pillar supporting the full potential and productivity of their staff.

Dedication to User Requirements
Following an in-depth needs assessment, DuPont emphasized safety and practicality as primary criteria for furniture selection, while also demanding meticulous attention to product details. For instance, furniture edges must be non-hazardous to prevent staff injury, and the design of desk or chair bases must accommodate employee movement without causing obstruction.

Beyond extensive communication during the pre-planning phase, final acceptance was only granted after consulting with every employee for feedback. AURORA recommended practical and safe furnishings, with the office partition screens receiving unanimous praise from DuPont staff.

Confident Furniture Recommendation: Craftsmanship Details Earn Approval
AURORA recognizes that in the Information Age, users can easily source countless products online. However, consumers often lack clarity on what constitutes "good" furniture. Beyond comfort, office furnishings must meet high functional demands; randomly pieced-together solutions cannot enhance employee performance.
The recommended product selection included: High Partitions, Workstation Screens, Buddy Chairs, Pneumatic Meeting Tables, Electric Height-Adjustable Desks, and Urban Mobile Pedestals.
Taking the workstation screens as an example: Previously, sockets were located near the kick plates, requiring frequent bending for access. AURORA redesigned the screens to place power outlets directly in front of the user, significantly enhancing convenience. Furthermore, executives who experience prolonged sitting were each configured with an Electric Height-Adjustable Desk, promoting flexible working styles and integrating a health-conscious approach.

Conference Room Planning
AURORA proposed an intelligent conferencing system featuring multiple situational modes, allowing for flexible and agile space utilization.
Refined Service: Generating Confidence and Delight
AURORA utilized 3D renderings and animated walk-throughs to provide the client with a concrete visualization of the future office, even in the empty space. We meticulously advised on color schemes, workstation depth, and the sense of spatial distance between various zones. Furthermore, we precisely managed construction coordination and furniture placement logistics within the restrictive parameters of the construction site.
This interconnected attention to detail earned high satisfaction feedback from DuPont Taiwan.
AURORA Furniture operates as a dedicated professional team, comprising experts in marketing, manufacturing, and logistics/installation, ensuring comprehensive solutions for any client challenge. Professional planning and refined service—this is AURORA Furniture’s unwavering commitment to our clients.





